Yoast SEOWordPress is fairly SEO friendly to start with. But when you marry it to the Yoast SEO plugin you wil have a very optimized website that search engines will reward. The Yoast SEO Plugin is one of, if not, the most trusted and used SEO plugins on the market. Yoast offers a free plugin that greatly helps you set up and optimize your WordPress website for on page search engine optimization. Local SEOOnly available in the premium version. The local SEO feature is great at helping local brick and mortar businesses rank on the Google 3 pack. This tool really helped me a lot tho get my business into the 3 pack when the hired SEO's were not sucessful. Premium VS FreeI really had no clue how to fully utilize the Yoast plugin until I read this article. There were a lot more features available to help me boost my rankings that I was not using. For this reason alone I purchased the premium version. Originally I was resistant to spend the money on the premium version. But now that i have it I would never go back
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What is Content?This is a great article explaining the importance of content in SEO. I was surprised that content isn't just written text that the search engines consider when they crawl your site. Images and video are also, as if not more important than the text for rankings. So there needs to be a mix of all types of media to help you rank. Your AudienceThis post goes into depth on how the search engines use this content and how it help in the "user" experiencing and how you need to understand your target audience in order to use the correct content to covey the right message.
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